Hi. My names is Juha van ‘t Zelfde (Zeist, 1979) and I am a DJ and exhibition maker from Amsterdam (and sometimes Helsinki).
I am co-founder and partner of Non-fiction, an Amsterdam based office for cultural innovation.
I have worked on exhibitions and cultural programmes at cultural institutions as De Hallen Haarlem, Stedelijk Museum, Marres, Stroom and The New Institute, dealing with the dread of progress, underground landscapes, autonomous protest movements, forward moving music and the art of collaboration.
I am co-organiser of a new festival of contemporary music at Muziekgebouw aan ‘t IJ and Bimhuis, ‘The Rest is Noise’, which will debut in 2014.
I write about the cultural implications of new technologies for amongst others De Volkskrant, and VICE. My book ‘Dread - The Dizziness of Freedom’ has just been published by Valiz, with contributions from China Miéville, Superflux, Johan Grimonprez, Simon Critchley, Thomas Hirschhorn and Metahaven.
I am The New Institute Ambassador to Finland, preparing a bilateral cultural programme with architecture, design and media in 2014.
I have been active as a DJ and promoter of emerging mutations of electronic music with my music network Viral Radio.
Thanks for reading until the end, and have a nice day.